AIG to Rebrand US Auto Insurance Unit to 21st Century Insurance, and Cut Jobs
Nov 26th, 2008 | By Hot News Reporter | Category: Insurance TodayAmerican International Group, which has been bailed out by the US government, plans to remove AIG from the name of its US auto insurance unit, aigdirect.com, and rebrand it as 21st Century Insurance in January 2009. The auto unit also plans to cut 6.6% of its workforce.
According to media reports, Nicholas Ashooh, a spokesman for American International Group (AIG), said that the name change is a reversal for AIG, which acquired 21st Century in 2007. The company is expected to launch the new logo and website on January 5, 2009.
Bloomberg reported that the auto insurance unit employed around 5,500 workers by the end of September 2007. Earlier, in a statement to its workers, AIG said that it plans to close offices in 12 cities.
